In fact, the concept of markets concentration, including at least three fronts: industry brands (mainstream manufacturers)
Car multimedia broadcast of China's automobile (car audio and video electronics) have developed through the course of more than 15 years, from immaturity to gradually total in clear categories (such as a car-specific products) and even to lead the global development, which is China the intelligence of a generation, the outcome of the short build up of Chinese automotive industry and automotive market.
This process, gave birth to the FREEWAY fly rhyme brand, a fine helper, Hua Yang, Lu Chang organization of outstanding companies and brands, FREEWAY, in interchange stages of CD, VCD, DVD, etc., have decent feign from product to marketing, continues to introduce and assert a leading twist in the industry.
February 2012, the product the Tianyuan opening vehicle multimedia revolutionary - "Chi coming in a cloud" voice navigation platform products, echoed gone the Ford SYNC system, media, Tianyuan Chi coming in a cloud platform and commercialization application into the publicize in China set off a chaos of the driving safety of car DVD navigation.
All these are indications that the enhancement of China's auto car multimedia market has later than in the "market focus" on track. "Market concentration" in this particular push competition, each industry after the original natural competition, lawless shout from the rooftops situation, industry self-regulation to rectify and national matter air in the process of legalization bred. Industry background of the mature we breathing in is "market concentration" of the moment.
In fact, the concept of spread around concentration, including at least three fronts: industry brands (mainstream manufacturers) focus upon product air (the engagement of generally high quality) and channel (smooth sales channels), concentrated.
The inclusion process of the brands, is after that accompanied by many so-called "cottage" movement, which is clear by the special circumstances and make public conditions in China. As the home appliance industry in the eighties and nineties, just about the princes factory buildings, after the price war, the channel war. promote of a circular of raid down, and ultimately the ablaze of the TCL, Haier, Skyworth, one of the few winners, and even former overlord Japanese brands, the mood sun, or be acquired, or facing a winding-up. Brands continue to focus on the process, the make known of natural selection and matter initiative to make known ones devour the game is an classic feign of public notice war, the big get bigger. It is also the repercussion of consumer choice. The olive branch of consumer bmw dvdtrust, and ultimately thrown to the long-term concern (or sustainable) brands, as any electronic products will eventually produce the after-sales service, intellectual consumers desire to choose a accompanied by their own consumption, the layer of manufacturers, for their own products purchased after-sales service.
Concentration of brands, but afterward the environment of the product synchronization centralized. Multimedia in the car navigation market, the big manufacturers of product environment and stability is a norm, the product of many small businesses or cottage industries, because of insufficient resources system, R & D and production, often lead to instability in the product quality. Consumer products, are most afraid of is encountered products often go wrong, we as consumers are most worried about.
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